Strategic alignment often remains a problem in project management for several reasons:

1. **Lack of Clear Objectives**: Organizations may not have well-defined strategic goals or may fail to communicate them effectively, leading to misalignment in project initiatives.

2. **Changing Priorities**: Organizational priorities can shift due to market changes, new leadership, or resource constraints, making it challenging to keep projects aligned with the current strategic direction.

3. **Siloed Functions**: Different departments or teams may work in isolation, focusing on their own objectives without considering how they align with the broader organizational strategy.

4. **Insufficient Stakeholder Engagement**: Not involving key stakeholders from the beginning can result in projects that do not reflect the strategic needs or priorities of the organization.

5. **Inadequate Measurement and Feedback**: Without proper metrics and feedback mechanisms, organizations struggle to assess whether projects are aligned with strategic goals, leading to ongoing misalignment.

6. **Resistance to Change**: Employees and teams may resist changes that come with new strategic initiatives, leading to a disconnect between project execution and strategic objectives.

By addressing these challenges, organizations can improve strategic alignment in their project management practices.