Strategic alignment can continue to be a challenge in project management for several reasons:

1. **Lack of Clear Communication**: If there is insufficient communication between stakeholders, project teams may not fully understand the strategic goals, leading to misalignment in project objectives.

2. **Evolving Strategic Goals**: Organizations often change their strategic priorities due to market dynamics or internal factors. If project teams are not updated, they may continue to work on projects that no longer align with the new strategy.

3. **Resource Allocation**: Limited resources, including budget and talent, can lead to projects being prioritized that deviate from strategic alignment, as teams may choose immediate needs over long-term strategic goals.

4. **Complexity of Projects**: Large, complex projects can make it difficult to maintain alignment with strategic goals, particularly if adjustments are needed throughout the project lifecycle.

5. **Inadequate Stakeholder Engagement**: When key stakeholders are not adequately engaged throughout the project, it can lead to a lack of buy-in and awareness of how the project aligns with the organization's strategy.

6. **Insufficient Performance Metrics**: Without proper performance metrics that align with strategic objectives, teams may focus on completing tasks instead of ensuring those tasks effectively support the overall strategy.

Addressing these challenges requires strong leadership, clear communication, regular stakeholder engagement, and agile project management practices that can adapt to change. 

Would you like to explore strategies for improving strategic alignment in project management?