Strategic alignment remains a persistent problem in project management for several reasons:

1. **Changing Organizational Goals**: Organizations often undergo changes in their strategic goals due to external market dynamics, shifts in leadership, or evolving customer needs. This can create misalignment between ongoing projects and the new organizational direction.

2. **Lack of Communication**: Effective communication between project teams and executive management is vital for understanding strategic objectives. If communication is poor, project teams may not be fully aware of the strategic priorities, leading to misalignment.

3. **Varying Stakeholder Interests**: Different stakeholders may have conflicting interests and perspectives on project priorities, making it challenging to align projects with a unified strategic direction.

4. **Insufficient Resources**: Resource allocation decisions can impact project alignment. If resources are directed toward lower priority projects or if there are budget constraints, strategic alignment can suffer.

5. **Complex Projects**: The complexity of projects can make it difficult to ensure that every aspect aligns with strategic goals. As projects grow in scope and scale, keeping them aligned with the organization's strategy requires more oversight and management.

6. **Inadequate Training and Tools**: Teams often lack the necessary training or tools to assess the alignment of their projects with strategic objectives, leading to decisions that may not support the overall strategy.

Addressing these issues requires ongoing effort, including regular reviews of project alignment, fostering open lines of communication, and implementing a structured approach to managing and prioritizing projects. 

Would you like to explore some strategies to improve strategic alignment in your projects?