Some common shortfalls in strategic alignment in project management include:

1. **Lack of Clear Goals and Objectives**: Projects often begin without well-defined goals or objectives, making it difficult to ensure alignment with the organization’s strategy.

2. **Poor Communication**: Insufficient communication among stakeholders can lead to misunderstandings about project goals and misalignment with strategic objectives.

3. **Inadequate Stakeholder Engagement**: Failing to involve key stakeholders in the planning and execution stages can result in projects that do not align with organizational priorities.

4. **Insufficient Resource Allocation**: Projects may lack the necessary resources (time, budget, personnel) to succeed, which can hinder their ability to meet strategic goals.

5. **Resistance to Change**: Organizational culture can pose challenges if there is resistance to change, making it difficult to realign projects with strategic shifts.

6. **Failure to Monitor and Adjust**: Not regularly assessing and adjusting project progress in light of strategic objectives can lead to ongoing misalignment.

7. **Overemphasis on Delivery**: Focusing too much on delivering the project on time and within budget can lead to neglecting how well the project meets strategic needs.

By recognizing these pitfalls, project managers can implement strategies to ensure better alignment with organizational objectives.