Strategic alignment often remains a challenge in project management due to several factors:

1. **Lack of Clear Goals**: Organizations may not have well-defined or communicated strategic objectives, leading to confusion about how projects align with those goals.

2. **Rapid Change**: Business environments can change quickly, meaning that projects may start aligned with strategic objectives but become misaligned as priorities shift.

3. **Communication Gaps**: Insufficient communication between different departments or teams can lead to discrepancies in understanding strategic priorities and project objectives.

4. **Resource Allocation**: Limited resources can force project managers to prioritize certain projects over others, sometimes sidelining those that may have better strategic alignment.

5. **Stakeholder Conflicts**: Different stakeholders may have varying priorities and interests, creating conflicts that can impact the project’s alignment with overall strategy.

6. **Inflexible Frameworks**: Rigid project management frameworks that do not allow for adjustments can hinder the ability to realign projects as needed to meet strategic goals.

7. **Cultural Resistance**: Organizational culture may resist changes that are necessary for aligning projects with strategy, leading to inertia.

These issues can create ongoing difficulties in ensuring that projects contribute effectively to the overall strategic goals of the organization.