Strategic alignment between company goals and project goals is often problematic in project management for several reasons:

1. **Lack of Communication**: There may be insufficient communication between the project management team and upper management, leading to unclear or conflicting objectives.
2. **Changing Business Priorities**: Companies frequently adjust their strategic goals based on market conditions, which can result in projects that become misaligned over time.
3. **Insufficient Stakeholder Engagement**: If key stakeholders are not involved in the project from the beginning, their needs and expectations may not be fully understood, leading to a disconnect.