Strategic alignment often remains a problem in project management for several reasons:

1. **Changing Organizational Strategies**: Organizations may frequently shift their strategic priorities, which can lead to confusion about project goals and objectives. Projects that were once aligned may then become misaligned as the organizational focus changes.

2. **Lack of Communication**: Insufficient communication between project teams and upper management can lead to misunderstandings about project objectives, expectations, and how they fit into the company's strategic goals.

3. **Differing Perspectives and Stakeholder Interests**: Different stakeholders may have varying views on what constitutes strategic alignment, leading to conflicts or a lack of consensus on project priorities.

4. **Inadequate Governance Structures**: Poorly defined governance can make it difficult to ensure that projects are aligned with strategic goals and that resources are allocated accordingly.

5. **Resource Constraints**: Limited resources can force project teams to prioritize operational efficiency over strategic alignment, leading to projects that do not fully support organizational goals.

6. **Resistance to Change**: Teams and individuals within the organization may be resistant to changes that align projects with new strategic directions, either due to a comfort with the status quo or fear of the unknown.

7. **Measurement and Evaluation Issues**: Without clear metrics and processes to assess alignment regularly, it can be challenging to identify misalignments until they have caused significant issues.

Addressing these issues often requires a concerted effort from leadership, including clear communication, ongoing training, and the establishment of robust governance frameworks that promote strategic alignment at all levels of the organization.