To manage the challenges posed by a changing business environment and maintain strategic alignment in your projects, consider the following best practices:

1. **Regular Stakeholder Engagement**: Maintain ongoing communication with stakeholders to ensure awareness of any changes in business goals. Regular updates and feedback sessions can help align project objectives with shifting strategies.
2. **Adaptability and Flexibility**: Build a project management framework that allows for agility. Use methodologies like Agile that enable teams to adapt to changes quickly and re-evaluate project priorities in response to new information or circumstances.
3. **Continuous Monitoring and Assessment**: Implement a process for continuously assessing the external environment and understanding how changes may impact project goals. This includes market research, competitor analysis, and trend monitoring.